The ab belts are around for a while, this one is different

 
The Flex Belt is the first Ab Belt cleared by the FDA for toning, firming, and strengthening the stomach muscles. With The Flex Belt, you can train your abs even if you're too busy or too tired for a traditional workout. Just slip on the comfortable toning ab belt and the clinically demonstrated, patented medical-grade technology stimulates the nerves that make your muscles contract and relax. As a result, you get an effective abdominal workout that targets all the muscles in your abdomen – all in just 30 minutes a day.

That's not enough? Every guy knows that if Denise Richards likes it it must be good.