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Thursday, October 28, 2021

Fashion portal enters new European markets. This time - Greece and Croatia

 After 10 years of successful operation in Poland and the countries of Central and Eastern Europe, the online store is not slowing down! This year appeared in 2 new markets, Greece and Croatia.

Answear does not hide that from the beginning of its expansion it has focused primarily on the region of Central and Eastern Europe and the Balkan countries, to which it entered already in 2015.

With an efficient delivery system, diverse offers, and not much of the competition, Answear has a good chance to become a leading multi-brand platform in this area.

In their offer, we can find clothes, shoes and accessories of over 300 of the world's most fashionable brands and 80,000 products. Among them are popular brands (Mango, Vero Moda), sports brands (Adidas, Nike, New Balance), iconic jeans brands (Levi's, Lee, Wrangler), as well as well-known premium brands (Diesel, Guess Jeans, Tommy Hilfiger, Valentino, DKNY).

The Greek version of Answear,, .com was launched on August 30, after many months of preparations preceded by market analysis and research. Greece is a relatively prosperous country, the largest in this part of Europe, with great e-commerce potential. Only in 2019, its growth rate was 25%, in 2020 it was already 47%. Greek consumers like to buy online (especially clothes, electronics, and computer games) and trust this form of shopping.

On September 30, the store entered the Croatian market, which, although small, is dynamically developing in terms of e-commerce - compared to 2019 and the time before the pandemic, the value of this industry increased by 30%. 

With 4,000,000 monthly shoppers Answear is on the good path to lead in the region.

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